UPDATED November 4, 2020
Need some help with ideas for your business’ charitable giving? Many businesses are ramping up donation programs for the holiday season, and I want to arm you with tips to enhance your work. Many charitable organizations are hurting after large fundraisers were cancelled this year, and giving in general is down. Put these best practices into place to help your business donate as much as possible to your charity of choice.
In my Marketing Monday post earlier this week, I highlighted ways to up level your brand through short term strategy. One of my tips was to ensure your website and all marketing materials are updated and ready for heavy traffic in Q4. Today, we’re digging into that a little further with PR Tip Tuesday. I’m teaching about owned media and how you can make your brand shine on your own platforms.
Happy first day of fall, y’all! I’m a summer person, so my heart breaks a little every time we cross the threshold out of those glorious summer days.
I’m drowning my seasonal sorrows by talking about Q4 marketing and PR strategy for #MarketingMonday. This is typically a very busy season for businesses and marketers, for good reason. Figures from October through December typically account for about 20% of retail sales. Are you ready to meet consumer demands with your Q4 marketing strategy?
Are you planning your marketing for Q4 and beyond? If so, are you doing any research to see what your customers want to buy or learn? Research can seem expensive and impossible when you’re working on a marketing plan, but for some brands, you can do it quickly and inexpensively. Not every business has a huge research and development budget. Start small!
I am so sad about summer coming to an end. I’ve truly enjoyed this summer with my family. It’s been easier to travel as our son gets older, and we’ve made the most of all the big and little opportunities we’ve had to make memories. I’ve also gotten into a new work routine that’s benefited both my business and mental health!
With that, I’m sharing a few things that have made my life easier or more fun this summer. ☀️
Earlier this month, I had the honor of opening up the Putnam County Chamber of Commerce Women’s Conference with a discussion about building your brand. My take on this topic was geared toward both business and personal brand building. The concepts are the same, whether you’re building a company brand or promoting yourself.
I recently went home to Concord University for a memorial service honoring my favorite professor, Dr. Ron Burgher. He was a vivid character, making an impression on everyone who came to know him. At the service, many said he was either loved or hated - there was no in between. I believe a third option may have been respecting him, even if his sometimes unusual tactics were misunderstood.
I’m no different than most folks when it comes to starting fresh in January. I know there’s nothing magical about January 1, as we’re often reminded by my favorite goal-getter Lara Casey. After a busy, often indulgent holiday season, though, I feel the pull for a new year reset.
This year, I have some habits that truly need to change. I am a lifelong procrastinator because I really enjoy that rush of getting something finished under the wire. I’ve yet to miss a deadline! As I get older, though, I’m more aware of how time is passing me by. I could be living a better life if I just took some action on these lingering goals. Enter January and my renewed focus on two key areas: health and wellness and time management. Today, I’m sharing the tools that have helped me succeed this month.
